Crossword Genius

Colourful contribution to price rises (6)

Ross

I believe the answer is:

cerise

I'm a little stuck... Click here to teach me more about this clue!

'colourful' is the definition.
Both the answer and definition are adjectives. Perhaps there's an association between them I don't understand?

'contribution to price rises' is the wordplay.
'contribution to' says the answer is hidden in the clue.
'CERISE' is hidden in the letters of 'price rises'.

Can you help me to learn more?

(Other definitions for cerise that I've seen before include "Pinkish red" , "'E cries at the colour red" , "Pinkish-red" , "Light purplish red" , "Light clear red" .)

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