Crossword Genius

Colourful contribution to a price rise (6)

Ross

I believe the answer is:

cerise

I'm a little stuck... Click here to teach me more about this clue!

'colourful' is the definition.
Both the answer and definition are adjectives. Maybe you can see a link between them that I can't see?

'contribution to a price rise' is the wordplay.
'CERISE' is hidden in amongst the letters.
However, I am unsure how this is indicated.

Can you help me to learn more?

(Other definitions for cerise that I've seen before include "Deep red colour" , "EEC, sir, is red" , "Light red colour" , "Colour of ripe cherries" , "'E cries at the colour red" .)

I've seen this clue in the Evening Standard.
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