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Competition at the start of invitational performing the process of rowing? (12)

Ross

I believe the answer is:

contestation

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'process of rowing?' is the definition.
The answer and definition can be both related to communication as well as being singular nouns.
Perhaps there's an association between them I don't understand?

'competition at the start of invitational performing' is the wordplay.
'competition' becomes 'contest' (contest is a kind of competition).
'the start of' indicates taking the first letters.
'performing' becomes 'on' (as in being on stage).
The initial letter of 'invitational' is 'i'.
'contest'+'at'+'i'+'on'='CONTESTATION'

'the' is the link.

Can you help me to learn more?

(Another definition for contestation that I've seen is " generates controversy".)

I've seen this clue in The Irish Times.
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