Confused Piers heard subscribers (10)

I believe the answer is:

readership

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'confused piers heard subscribers' is the definition.
I can't judge whether this definition defines the answer.

'confused piers heard' is the wordplay.
'confused' indicates anagramming the letters.
'piers'+'heard'='piersheard'
'piersheard' with letters rearranged gives 'READERSHIP'.

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(Other definitions for readership that I've seen before include "university post" , "academic position" , "People perusing paper" , "a position at university -" , "Maybe all those enjoying Plath" .)

I've seen this clue in The Times.

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