Conventional image of potter, eyes fixed (10)
I believe the answer is:
stereotype
'conventional image' is the definition.
(I've seen this before)
'potter eyes fixed' is the wordplay.
'fixed' indicates an anagram.
'potter'+'eyes'='pottereyes'
'pottereyes' is an anagram of 'STEREOTYPE'.
'of' acts as a link.
(Other definitions for stereotype that I've seen before include "Spring back (in fear)" , "Conventional image" , "received idea?" , "Typecast" , "Image to which people are expected to conform" .)