Crossword Genius

Cry a bit more, love (3)

Ross

I believe the answer is:

moo

I'm a little stuck... Click here to teach me more about this clue!

'cry' is the definition.
(I know that moo is a type of cry)

'a bit more love' is the wordplay.
'a bit more' becomes 'mo' (I've seen this in other clues. I am not sure about the 'bit' bit.).
'love' becomes 'o' (love means zero in tennis).
'mo'+'o'='MOO'

Can you help me to learn more?

(Other definitions for moo that I've seen before include "Cartoon sound of a cow" , "Cow's sound" , "unpopular woman" , "Guernsey noise?" , "Low (of cattle)" .)

I've seen this clue in the Evening Standard.
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