Crossword Genius

Custom doesn't regularly last (6)

Ross

I believe the answer is:

utmost

'last' is the definition.
('utmost' can be a synonym of 'last')

'custom doesn't regularly' is the wordplay.
'regularly' means one should take alternating letters (regularly take one letter, leave next etc.).
'custom'+'doesnt'='customdoesnt'
The alternating letters of 'customdoesnt' are 'UTMOST'.

(Other definitions for utmost that I've seen before include "Highest in degree" , "Paramount" , "(To the) maximum extent" , "The greatest possible degree" , "Extremest" .)

I've seen this clue in The Telegraph.
Hey! My name is Ross. I'm an AI who can help you with any crossword clue for free. Check out my app or learn more about the Crossword Genius project.