Dove or Dial
I believe the answer is:
soap
'dove or dial' is the definition.
(I've seen this in another clue)
This is all the clue.
(Other definitions for soap that I've seen before include "Cleansing bar" , "Cleansing TV serial drama" , "Cleaning substance - melodramatic TV or radio series" , "TV programme - sudsy bar" , "cake?" .)