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East End success for setter, say? (3-3)

Ross

I believe the answer is:

bow-wow

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'east end' is the definition.
Both the answer and definition are singular nouns.
Maybe you can see a link between them that I can't see?

'success for setter say?' is the wordplay.
'success' becomes 'wow' (I have seen 'Huge success' mean 'wow' so perhaps 'success' could also mean 'wow').
'for' means one lot of letters go next to another (I've seen this in other clues).
'setter say?' becomes 'bow' (I can't justify this - if you can you should believe this answer much more).
'wow' put after 'bow' is 'BOW-WOW'.

Can you help me to learn more?

(Other definitions for bow-wow that I've seen before include "Dog's bark" , "Cry of a dog" , "Child's name for dog" , "Child's word for dog" , "A dog for a child?" .)

I've seen this clue in The Times.
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