East Rye, twice rebuilt in the past (10)
I believe the answer is:
yesteryear
'in the past' is the definition.
(I've seen this before)
'east rye twice rebuilt' is the wordplay.
'rye twice' means two substitutions for 'rye'.
'rebuilt' indicates anagramming the letters.
'east'+'rye'+'rye'='eastryerye'
'eastryerye' with letters rearranged gives 'YESTERYEAR'.
(Other definitions for yesteryear that I've seen before include "Time disappeared" , "Rossetti's translation questioned whereabouts of its snows!" , "Twelve months ago" , "Nostalgic days" , "Days of old (poet.)" .)