Crossword Genius

European design producing strong feeling (7)

Ross

I believe the answer is:

emotive

I'm a little stuck... Click here to teach me more about this clue!

'strong feeling' is the definition.
(I've seen this before)

'european design' is the wordplay.
I cannot quite see how this works, but
'european' could be 'e' (abbreviation e.g. EU) and 'e' is present in the answer.
The remaining letters 'motive' is a valid word which might be clued in a way I don't see.
This explanation may well be incorrect...

'producing' acts as a link.

Can you help me to learn more?

(Other definitions for emotive that I've seen before include "Arousing strong feeling" , "Eliciting intense feeling" , "Arousing much feeling" , "Deeply felt" , "Stirring feelings" .)

I've seen this clue in The Times.
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