Crossword Genius

Excessive promotion (4)

Ross

I believe the answer is:

hype

'excessive promotion' is the definition.
(I've seen this in another clue)

This is the entire clue.

(Other definitions for hype that I've seen before include "Ballyhoo" , "Publicity stunt" , "used by pusher?" , "Sales gimmickry" , "Puffery" .)

I've seen this clue in The Telegraph.
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