Excites readers? (7)

I believe the answer is:

kindles

I believe this clue is a double definition.

'excites' is the first definition.
(kindle can mean to stir or excite)

'readers?' is the second definition.
(Kindle is a brand of e-reader)

(Another definition for kindles that I've seen is " Sparks off".)

I've seen this clue in The Guardian.

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