Crossword Genius

Extravagant publicity ( Informal ) (8)

Ross

I believe the answer is:

ballyhoo

(Other definitions for ballyhoo that I've seen before include "Noisy confused situation" , "Noisy uproar - blatant publicity" , "Fuss; noisy publicity" , "Blatant or sensational promotion" , "fuss about nothing?" .)

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