Faithful lady loses heart, always (10)
I believe the answer is:
constantly
'always' is the definition.
(thesaurus)
'faithful lady loses heart' is the wordplay.
'faithful' becomes 'constant' (associated in meaning).
'loses heart' says to hollow out the word (remove centre letters).
'lady' with its centre taken out is 'ly'.
'constant'+'ly'='CONSTANTLY'
(Another definition for constantly that I've seen is " All the time".)
I've seen this clue in The Daily Express.
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