Crossword Genius

Festival production’s ending towards sunrise (7)

Ross

I believe the answer is:

eastern

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'towards sunrise' is the definition.
I can't judge whether this definition defines the answer.

'festival production's ending' is the wordplay.
'festival' becomes 'easter' (Christian festival).
'ending' says to take the final letters (the ending of the word).
The last letter of 'production' is 'n'.
'easter'+'n'='EASTERN'

Can you help me to learn more?

(Other definitions for eastern that I've seen before include "China?" , "Maybe Chinese" , "towards the sun" , "Earnest (anag.)" , "Coming from the Orient" .)

I've seen this clue in The Times.
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