Crossword Genius

Find a market (possibly down the river?) (4)

Ross

I believe the answer is:

sell

I'm a little stuck... Click here to teach me more about this clue!

This clue could be a double definition.

'find a market' is the first definition.
The definition and answer can be both acts as well as being singular nouns.
Maybe you can see a link between them that I can't see?

'down the river?' is the second definition.
The definition and answer can be both acts as well as being singular nouns.
Maybe there's an association between them I don't understand?

'possibly' acts as a link.

Can you help me to learn more?

(Other definitions for sell that I've seen before include "Trade" , "Retail" , "Exchange goods etc. for money" , "Flog" , "Decorative edging" .)

I've seen this clue in the Evening Standard.
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