Following change of hands in management (10)

I believe the answer is:

readership

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But I can't explain it at all! Could you help me understand?

(Other definitions for readership that I've seen before include "Maybe all those enjoying Plath" , "university post" , "All who see papers" , "a position at university -" , "The following author has" .)

I've seen this clue in The Hindu.

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