Global athletic footwear and apparel company, founded in Bolton in 1958, that has been a subsidiary of Adidas since 2005 (6)

I believe the answer is:

reebok

(Other definitions for reebok that I've seen before include "South African antelope (E, not H)" , "African runner" , "South African animal" , "Antelope of southern Africa" .)

I've seen this clue in The Independent.

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