Crossword Genius

Goddess! Stop luring me in! (7)

Ross

I believe the answer is:

demeter

I'm a little stuck... Click here to teach me more about this clue!

'goddess' is the definition.
(I've seen this before)

'stop luring me in' is the wordplay.
I cannot quite understand how this works, but
'me' is present in the answer.
'stop' could be 'deter' (I've seen this in another clue) and 'deter' is present in the leftover letters.
This accounts for all the letters.
This may be the basis of clue (or it may be nonsense).

Can you help me to learn more?

(Other definitions for demeter that I've seen before include "Greek goddess of fertility - metered (anag)" , "Gr. goddess of agriculture, mother of Persephone" , "Greek goddess of agriculture" , "Divine female" , "Olympian" .)

I've seen this clue in The Telegraph.
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