Goes in capturing heart of rich individuals offering incentives (8)

I believe the answer is:

enticers

'individuals offering incentives' is the definition.
(people who offer enticements)

'goes in capturing heart of rich' is the wordplay.
'goes in' becomes 'enters' ('enter' can be a synonym of 'go in').
'capturing' indicates putting letters inside.
'heart of' says to take the centre.
The middle letters of 'rich' are 'ic'.
'enters' going around 'ic' is 'ENTICERS'.

I've seen this clue in The Telegraph.

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