Crossword Genius

Great bargain avoids a row (5)

Ross

I believe the answer is:

aisle

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'a row' is the definition.

I don't understand how the remainder of the clue works.

Can you help me to learn more?

(Other definitions for aisle that I've seen before include "Walkway between seats" , "The way to get married in church?" , "lateral strip" , "Part of supermarket" , "A key" .)

I've seen this clue in the Sydney Morning Herald.
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