Hint about the same bully (10)

I believe the answer is:

intimidate

I'm a little stuck... Click here to teach me more about this clue!

'bully' is the definition.
(I know that bully is a more specific form of intimidate)

I cannot understand how the remainder of the clue works.

(Other definitions for intimidate that I've seen before include "Cow" , "Bully" , "Strike fear into" , "Scare" , "Threaten" .)

I've seen this clue in the Sydney Morning Herald.

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