Crossword Genius

Hoopla (4)

Ross

I believe the answer is:

hype

'hoopla' is the definition.
(I know that hoopla can be written as hype)

This is all the clue.

(Other definitions for hype that I've seen before include "Overdo promotion" , "racket" , "Advert" , "Extravagant publicity or promotion" , "Huge publicity" .)

I've seen this clue in the Penny Press.
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