Crossword Genius

In row D? (3,2,3)

Ross

I believe the answer is:

end-to-end

'in row' is the definition.

I don't understand the remainder of the clue.

(Other definitions for end-to-end that I've seen before include "Needn't do (anag.)" , "From start to finish" , "As things are laid to give impression of distance" , "in a continuous sequence" .)

I've seen this clue in The Guardian.
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