Crossword Genius

Internet phenomenon (4)

Ross

I believe the answer is:

meme

(Other definitions for meme that I've seen before include "Often trite image" , "Image etc. that spreads rapidly on the Internet" , "online phenomenon" , "Behavioural trait" , "Cultural feature passed on by imitation" .)

I've seen this clue in The New York Times and the LA Times.
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