It means getting more bread that’s flatter, not soft (5)

I believe the answer is:

raise

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'it means getting more bread that's flatter not soft' is the definition.
The definition suggests a singular noun which matches the answer.

This is the entire clue.

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(Other definitions for raise that I've seen before include "jack up" , "Produce" , "rally" , "Make greater" , "Pick up" .)

I've seen this clue in The Times.

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