Crossword Genius

It's not this that's emphatic! (4)

Ross

I believe the answer is:

half

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'it's not this that's emphatic' is the definition.
The definition suggests a singular noun which matches the answer.

This is all the clue.

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(Other definitions for half that I've seen before include "Two of which make the whole" , "alcoholic drink" , "Measure of beer" , "shared round" , "50 per cent" .)

I've seen this clue in the Evening Standard.
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