It's usually broadcast after the match (8)
I believe the answer is:
confetti
'match' is the definition.
The answer and definition can be both man-made objects as well as being singular nouns.
Maybe you can see an association between them that I can't see?
I don't understand the remainder of the clue.
(Other definitions for confetti that I've seen before include "Coloured paper thrown at a wedding" , "Throw it at the wedding, it's in bits" , "Scraps of coloured paper thrown in celebration" , "Alternative to rice" , "It's targeted at newlyweds" .)