Keep giving notice (7)
I believe the answer is:
observe
I believe this is a double definition.
'keep' is the first definition.
(I know that keep can be written as observe)
'notice' is the second definition.
(I know that notice can be written as observe)
'giving' acts as a link.
(Other definitions for observe that I've seen before include "Watch attentively" , "Watch without intervening" , "obey" , "Notice or make a remark" , "Keep - watch" .)