Kick off, for example, in container (5)
I believe the answer is:
begin
'kick off' is the definition.
(I've seen this in another clue)
'example in container' is the wordplay.
'example' becomes 'eg' (short for 'exempli gratia', 'for example' in Latin).
'in' indicates putting letters inside.
'container' becomes 'bin' (bin is a type of container).
'eg' inserted inside 'bin' is 'BEGIN'.
'for' acts as a link.
(Other definitions for begin that I've seen before include "Make a start" , "Monachem --" , "Israeli prime minister who shared the Nobel Peace Prize with President Sadat" , "Israeli prime minister and Nobel Peace Prize winner, d. 1992" , "Found" .)