Crossword Genius

Kitchenware brand (3)

Ross

I believe the answer is:

oxo

'kitchenware brand' is the definition.
(I've seen this in another clue)

This is the entire clue.

(Other definitions for oxo that I've seen before include "Proprietary brand of beef cube" , "Stock cube brand" .)

I've seen this clue in the USA Today, the Universal and the Newsday.
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