Crossword Genius

Love to appear in something gripping, say (5)

Ross

I believe the answer is:

voice

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'say' is the definition.
(voicing is a kind of saying)

I cannot understand how the rest of the clue works.

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(Other definitions for voice that I've seen before include "Computerised analysis of speech" , "tenor, say" , "Give expression to" , "Power of speech" , "Sound of speech" .)

I've seen this clue in the Evening Standard.
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