Crossword Genius

Magazine in east Rouen upset prize winners (5,9)

Ross

I believe the answer is:

nobel laureates

I'm a little stuck... Click here to teach me more about this clue!

'winners' is the definition.
The definition and answer can be both people as well as being plural nouns.
Perhaps you can see an association between them that I can't see?

'magazine in east rouen upset prize' is the wordplay.
I cannot really see how this works, but
an anagram of 'east' is 'ates' which is located in the answer.
'prize' could be 'nobel' (as in the Nobel Prizes) and 'nobel' is located in the answer.
This explanation may well be incorrect...

Can you help me to learn more?

I've seen this clue in The Independent.
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