Crossword Genius

Market's worst seller (4)

Ross

I believe the answer is:

drug

I'm a little stuck... Click here to teach me more about this clue!

This might be a double definition.

'market's' is the first definition.
The definition and answer can be both man-made objects as well as being singular nouns.
Maybe you can see a link between them that I can't see?

'worst seller' is the second definition.
Although both the answer and definition are singular nouns, I can't understand how one could define the other.

Can you help me to learn more?

(Other definitions for drug that I've seen before include "Substance used in medicine, often abused" , "LSD, say" , "Perhaps an upper" , "Tranquillize" , "Medication" .)

I've seen this clue in The Globe and Mail.
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