Crossword Genius

Match Helen organized in festival town (10)

Ross

I believe the answer is:

cheltenham

I'm a little stuck... Click here to teach me more about this clue!

'festival town' is the definition.
'cheltenham' can be an answer for 'town' (town in Gloucestershire). I am not sure about the 'festival' bit.

'match helen organized' is the wordplay.
'organized' indicates an anagram.
'match'+'helen'='matchhelen'
'matchhelen' with letters rearranged gives 'CHELTENHAM'.

'in' acts as a link.

Can you help me to learn more?

(Other definitions for cheltenham that I've seen before include "Gloucestershire town" , "West Country spa town with racecourse" , "here near the Cotswolds" , "Gloucestershire racecourse" , "English racecourse and spa town" .)

I've seen this clue in The Times.
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