Crossword Genius

Maxim on a coat of arms (5)

Ross

I believe the answer is:

motto

(Other definitions for motto that I've seen before include "Cracker slip" , "Favourite saying of a group" , "Repeated theme in music" , "Phrase to express character" , "Adage (found in a cracker?)" .)

I've seen this clue in The Times.
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