Crossword Genius

Meat plans rejected (4)

Ross

I believe the answer is:

spam

'meat' is the definition.
(Spam is an example)

'plans rejected' is the wordplay.
'plans' becomes 'maps' (I've seen this before).
'rejected' is a reversal indicator.
'maps' in reverse letter order is 'SPAM'.

(Other definitions for spam that I've seen before include "Unwanted communication" , "Spiced ham" , "Thoughtlessly send" , "Possible item from menu" , "unwanted correspondence" .)

I've seen this clue in The Telegraph.
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