Crossword Genius

Motivation (5)

Ross

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'motivation' is the definition.
(impetus can mean a motivation or stimulus)

This is all the clue.

(Other definitions for impetus that I've seen before include "Momentum, stimulus" , "Force that moves something along" , "Imputes to force with which a body moves" , "influence" , "Incentive - time's up (anag)" .)

I've seen this clue in The Telegraph and The Wall Street Journal.
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