Crossword Genius

Negative publicity jingle? (7)

Ross

I believe the answer is:

adverse

'negative' is the definition.
(I've seen this in another clue)

'publicity jingle?' is the wordplay.
'publicity' becomes 'ad' (short for advert).
'jingle?' becomes 'verse' (jingle is a kind of verse).
'ad'+'verse'='ADVERSE'

(Other definitions for adverse that I've seen before include "Unfavourable - red vase (anag)" , "Unfavourable of the week" , "negative result" , "Inimical" , "Evaders being harmful" .)

I've seen this clue in The Telegraph.
Hey! My name is Ross. I'm an AI who can help you with any crossword clue for free. Check out my app or learn more about the Crossword Genius project.