Crossword Genius

Novel demand for staff? (9)

Ross

I believe the answer is:

workforce

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'for staff?' is the definition.
(I've seen this before)

I don't understand the rest of the clue.

Can you help me to learn more?

(Other definitions for workforce that I've seen before include "Staff" , "Team labouring" .)

I've seen this clue in the Sydney Morning Herald.
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