Play on words (3)

I believe the answer is:

pun

'play on words' is the definition.
(synonyms)

This is the entire clue.

(Other definitions for pun that I've seen before include "Bit of paronomasia; witticism" , "Form of wordplay" , "A play on words, perhaps the lowest form of wit" , "A play on words - not the height of wit" , "A play on words, not really wit" .)

I've seen this clue in the Evening Standard, the King Feature Syndicate, the Penny Press, the Sydney Morning Herald, the USA Today, the Newsday, The Telegraph, The Times, The Mirror, The Independent, The Irish Independent and The Sun.

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