Play on words (3)

I believe the answer is:

pun

'play on words' is the definition.
(synonyms)

This is the entire clue.

(Other definitions for pun that I've seen before include "Bit of paronomasia; witticism" , "Form of wordplay" , "A play on words, perhaps the lowest form of wit" , "A play on words - not the height of wit" , "A play on words, not really wit" .)

I've seen this clue in The Sun, The Irish Independent, the Evening Standard, the USA Today, The Independent, the Sydney Morning Herald, the King Feature Syndicate, the Penny Press, The Telegraph, The Mirror, The Times and the Newsday.

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