Originally a Christmas present in the perfume line (5)

I believe the answer is:

myrrh

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'perfume line' is the definition.
'myrrh' can be an answer for 'perfume' (thesaurus). I am not sure about the 'line' bit.

I can't explain the remainder of the clue.

Can you help me to learn more?

(Other definitions for myrrh that I've seen before include "One of the first ever Christmas presents" , "Aromatic resin" , "Famous gift" , "fragrant substance" , "Gift from the Wise Men - sweet cicely" .)

I've seen this clue in the Evening Standard.

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