Pass it on (4)
(Other definitions for lore that I've seen before include "Role for body of traditions" , "Role for tradition" , "Folk knowledge" , "Traditional knowledge" , "old-fashioned thong" .)
(Other definitions for gene that I've seen before include "A segment of DNA" , "Hereditary molecule" , "Bodily factor controlling heredity" , "The Selfish -- (Dawkins)" , "affects someone's make-up" .)