Crossword Genius

Perfume manufacturer getting in new groove? (7)

Ross

I believe the answer is:

channel

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'groove?' is the definition.
(I know that groove can be written as channel)

I cannot understand how the rest of the clue works.

Can you help me to learn more?

(Other definitions for channel that I've seen before include "Bed of a stream; medium" , "Strait, (data) path" , "Passage for fluid or communication" , "Conduit, duct" , "Narrow body of water linking two larger bodies" .)

I've seen this clue in The Independent.
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