Personal appeal from cleaner's mother (8)
I believe the answer is:
charisma
'personal appeal' is the definition.
(synonyms)
'cleaner's mother' is the wordplay.
'cleaner's' becomes 'charis' (I can't explain this - if you can you should believe this answer much more).
'mother' becomes 'ma' (Ma is another word for mother or mum).
'charis'+'ma'='CHARISMA'
'from' acts as a link.
Can you help me to learn more?
(Other definitions for charisma that I've seen before include "impressive quality" , "ability to impress" , "power to influence" , "quality inspiring devotion" , "powerful influence" .)