Pomade alternative (3)
I believe the answer is:
gel
'pomade alternative' is the definition.
(I've seen this in another clue)
This is the entire clue.
(Other definitions for gel that I've seen before include "Viscid substance" , "Come together, take shape (colloq.)" , "Congeal - hair dressing" , "Hair-dressing preparation" , "It may be applied to locks" .)