Crossword Genius

Pomade alternative (3)

Ross

I believe the answer is:

gel

'pomade alternative' is the definition.
(I've seen this in another clue)

This is the entire clue.

(Other definitions for gel that I've seen before include "Viscid substance" , "Come together, take shape (colloq.)" , "Congeal - hair dressing" , "Hair-dressing preparation" , "It may be applied to locks" .)

I've seen this clue in the USA Today.
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