Popularly priced and in vogue — load up (4,5)

I believe the answer is:

good value

'popularly priced' is the definition.

'vogue load up' is the wordplay.
'up' indicates an anagram.
'vogue'+'load'='vogueload'
'vogueload' is an anagram of 'GOOD VALUE'.

'and in' is the link.

I've seen this clue in The Guardian.

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