Crossword Genius

Praise, insincere, of place to live, too effusive, riling you initially (8)

Ross

I believe the answer is:

flattery

'praise insincere' is the definition.
(flattery is insincere praise)

'place to live too effusive riling you initially' is the wordplay.
'place to live' becomes 'flat' (a flat or apartment is a kind of residence).
'initially' suggests taking the first letters.
The first letters of 'too effusive riling you' is 'tery'.
'flat'+'tery'='FLATTERY'

'of' is the link.

(Other definitions for flattery that I've seen before include "Excessive or insincere praise" , "Sweet talk" , "Honeyed words" , "sugar?" , "Insincere praise (that will get you nowhere?)" .)

I've seen this clue in The Times.
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