Crossword Genius

Promo they upset intermittently (4)

Ross

I believe the answer is:

hype

'promo' is the definition.
(hype can mean promotion or publicity)

'they upset intermittently' is the wordplay.
'intermittently' means one should take alternating letters.
'they'+'upset'='theyupset'
The alternate letters of 'theyupset' are 'HYPE'.

(Other definitions for hype that I've seen before include "Build up" , "Plug" , "Promotional publicity" , "Blatant or sensational promotion" , "Slang for extravagant promotion of a product" .)

I've seen this clue in The Telegraph.
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